TorontoBusiness analytics & strategy
RayanSalim
I help teams make sense of their data, then make it do more of the work.
Most of what I do is translation: taking something technical and turning it into a clear answer that the people making the decision can actually act on.
- Now
- Credits & Incentives Analyst, BDO Canada
- Before
- Toronto Pearson, RBC, Edventive
- Studying
- Schulich, class of 2027
Different industries. Same job.
Education, banking, aviation, advisory. The settings keep changing, but every role has ended the same way: with the work in front of the people who make the call.
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Turned interviews into insights on systemic challenges in education, and presented findings directly to the CEO.
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Built presentations, dashboards and analytics for leadership reviews.
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Built Power BI dashboards that gave executive leadership a live view of key operational metrics.
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The link between the technical data team and non-technical stakeholders, turning funding requirements into plain business language.
The best tools are the ones that quietly save people time.
I like sitting right where the data team and everyone else meet. I've worked in a bank, an education startup, an airport and an accounting firm, and spent a semester studying in Hong Kong.
Every one of those places taught me the same thing in a different way. The analysis matters, but it only counts once someone can act on it, which usually means building the dashboard, automating the step, or writing the plain-language version.
Departures
Every stop so far, newest first. Open a row for what I actually did there.
BDO BDO CanadaToronto Credits & Incentives Analyst Advisory Current
- Manage complex datasets in Excel, making sure government and private funding programs are entered accurately and consistently.
- Act as the link between the technical data team and non-technical stakeholders, turning funding requirements into plain business language.
- Research North American funding programs and summarize the news and updates that matter for the team.
- Support the Data Team Lead on projects that improve database integrity and reporting.
ExcelData integrityResearch
YYZ Toronto Pearson AirportToronto Transformation Strategy Analyst Aviation May–Aug 2026
- Built Power BI dashboards that gave executive leadership a live view of key operational metrics.
- Co-developed new SharePoint portals for the CEO's Office, clearing up bottlenecks in executive communication.
- Shaped the department's AI adoption strategy and championed the rollout of Microsoft Copilot and Power Automate.
- Created AI automation tools across teams, and helped the Head of Procurement automate financial capacity assessment models.
Power BISharePointCopilotPower Automate
RBC Royal Bank of CanadaHome Equity Finance Summer Analyst Banking May–Aug 2025
- Gathered data and ran market research to support new home equity lending products.
- Helped with financial modelling and forecasting on home equity loan portfolios to surface trends and opportunities.
- Built presentations, dashboards and analytics for leadership reviews.
- Worked on process improvements to make things smoother for both the team and customers.
Financial modellingForecastingDashboards
EDV EdventiveEducation startup Research Assistant & SEO Analyst Education 2024–25
- Wrote research reports on AI grading that set the groundwork for future initiatives.
- Dug into traffic, click-through and conversion data in Google Analytics and Semrush to spot keyword opportunities and see where competitors stood.
- Turned interviews into insights on systemic challenges in education, and presented findings directly to the CEO.
- Helped build grant proposals by pulling research together and making the case for its impact.
Google AnalyticsSemrushResearch
4 organisations · 4 sectorsFull history on LinkedIn ↗
Small projects. Real problems.
A few things I've worked on along the way.
Focused projects with five different organizations, through Riipen and Venture for Canada. Each one meant a new team, a new industry and a new question to get my head around quickly.
Hover to pick one up. Click for a closer look.Tap a project for a closer look.
- Role
- Strategy Lead
- Format
- Short-term project, through Riipen
- Role
- Market Research Analyst
- Context
- Safety consulting · “Making safety second nature”
- Format
- Short-term project, through Riipen
- Role
- B2C Strategy Analyst
- Context
- Education technology
- Format
- Short-term project, through Riipen
- Role
- Market Research Analyst
- Format
- Project through Venture for Canada
- Role
- SEO & Market Researcher
- Context
- Education startup
- Format
- Short-term project, through Riipen
Edventive also appears on my Departures board.
Different problems. Different teams. Same curiosity.
Not in date order
Less résumé, more real life.
A quick look at what a workday actually looks like, from the walk in on Bay Street to the part where the notebook comes out.
12,500 km from home, for one semester.
I spent a semester on exchange at CUHK, trading Toronto winters for one of the densest, fastest-moving cities in the world.
Studying business on the other side of the world changed how I think about it. Markets, workplaces and even group projects run differently when everyone brings a different starting point, and learning to adapt to that quickly is something I've carried into every role since.
- School
- CUHK
- Distance
- ~12,500 km
- Time difference
- 12–13 hours
What I reach for, and where.
Where a tool has been put to work in a role, the role is named next to it.
Data & analytics
- ExcelBDO
- Power BIPearson
- SQL
- Python
- Tableau
- SASCertified
Automation & AI
- Microsoft CopilotPearson
- Power AutomatePearson
- SharePointPearson
- Java
Finance & research
- Financial modellingRBC
- Market researchRBC
- Google AnalyticsEdventive
- SemrushEdventive
- Bloomberg2 certificates
Certifications & programs
- SAS Certified Visual Business Analyst
- Bloomberg Market Concepts
- Bloomberg Finance Fundamentals
- Schulich Business Excellence Academy
- Marsh McLennan Career Preparation Program
- Business Specialist High Skills Major
On campus
- Director of LogisticsUndergraduate Business Society
- Data Analyst Consultant180 Degrees Consulting
- Undergrad AmbassadorSchulich School of Business
- Exchange StudentCUHK
Languages
- English
- French
Ask me about…
Where's the most unexpected place you've worked?
The airfield at Toronto Pearson. Not many analyst jobs come with a hi-vis vest and a front-row view of the jets.
Let's grab a coffee (virtual or real).
Whether it's about a role, a project, or you just want to talk about data, airports or Hong Kong, I'd love to hear from you.
rs.rayansalim0@gmail.com